Last month, the second anniversary of NewSmallChurch.com passed by without notice. No, I don’t feel sad that none one sent me a card. Hallmark is still working on a set of “Your blog is two years old today!” cards.
I just didn’t remember it myself. I’m not big on anniversaries.
But we have passed that two-year mark, so I decided to take a moment to reflect on what’s happened in the last two years, and what I’ve learned from it.
Truthfully, it’s almost hard to remember what my life and ministry was like before I started this. Writing, blogging, travelling and speaking has taken up such a chunk of my time that it’s completely changed my schedule. I’ve met so many great people that I would no know today without this.
But mostly, the last two years have re-affirmed the premise of this blog and The Grasshopper Myth – that playing the numbers game in ministry is a dangerous thing.
Yes, reaching more people is better than reaching fewer people. This blog and my book have reached ten times more people in these two years than I expected to reach in my lifetime, and I’m profoundly grateful for that. After all, we write, preach, teach and pastor to touch people’s lives. It’s appropriate that we want those efforts to have a positive impact on as many people as possible.
But readership and attendance numbers can only tell us so much. And some of what we think they’re telling us is false.