Gimmicks are like candy. They can attract our attention to a blog post, or give us a moment of fun in a church service. But you can’t build a steady diet – or a strong church – on them.
Instead of chasing gimmicks, church leaders need to be innovators. Like good web design, innovative leadership doesn’t detract from the message, it clears a path to the message. It doesn’t change eternal truths, it helps us apply them.
With that in mind – including the acknowledgment of my own complicity in using a gimmick to get you to read this post – here are 22 ways to tell the difference between gimmicks and innovation.