Church metrics don’t measure the things that matter. Because the things that matter – like love, faith, holiness and hope – are not quantifiable.
Since we’re unable to measure things of real value, we measure things that are values-adjacent. Like church attendance, offerings, small group involvement, and the like.
Those metrics are important. They’re a minimum requirement for good stewardship.
But we should never forget that, at best, they’re stand-ins for the real thing.