In the boomer and builder generations we shared so many common experiences that you could build a successful ministry using the church-by-demographics model. As long as you fit into one of the pre-designated groups, we had a great church experience for you.
That era is going and gone. The number of ways we give and receive information is vast and expanding. The life choices available to us are endless. This is causing us to be splintered like never before, but it’s also opening up opportunities that have never existed.