We don’t measure the things that matter.
We measure the things we manage.
One of the unquestioned premises of the church growth movement is that when something matters to us, we measure it. So we count attendance and keep track of ups and downs to track a church’s health.
The idea of counting the things that matter makes sense – if you’re an accountant or a manager.
But it wouldn’t be accepted by one artist or prophet. Here’s why.